SUPERZOO was established by the World Pet Association in 1950 as an annual gathering place for the entire industry to connect, learn and do business. Since then, the show has continued to grow and now boasts more buyers and education hours than any other industry event on the continent. With its rich education offerings; easy-to-shop show floor; and energizing, fun-filled atmosphere, SUPERZOO has earned its reputation as North America’s premier pet retail event — and the industry’s most productive and vibrant trade show of the year, every year.