As competition increases, customer loyalty is critical
While many point of sale providers offer customer incentives and CRM systems as optional add-ons, Cumulus Retail includes a built-in customer loyalty program with no additional fees.
Loyalty rewards: With Cumulus Retail’s Loyalty Reward functionality, your customers can accrue/redeem loyalty points in store and online. You can control the amount of money the customer has to spend, and the amount which can be earned in the form of a discount or credit.
Coupons, discounts, BOGOs: Cumulus also offers a robust and flexible coupon feature, which can be used for discounts and BOGOs. You can automate exclusions, time frames and rules (i.e., minimum dollar spent, items purchased); restricted or allowed in conjunction with other sales and promotions; and be limited to specific items, brands or classifications.
Leverage data to increase customer satisfaction
- Collect customer data at the point of sale & eCommerce
- Target coupons to customers based on their prior purchases
- Create BOGOs & other promotions for in store & online
- Boost repeat business with loyalty reward programs
- Offer CRM & buying clubs with photo ID cards
- Send personalized emails with automated workflows
“In order to run a successful business, we need to find ways to market to our customers directly. Taking in customer information at the point of sale is one of those ways. There is a certain benefits to having customers’ accounts, such as a rewards program, which is something that Celerant lets us set up. A lot of our customers truly appreciate that we reach out to them whenever we have discounts or promotions.”