As competition increases, customer loyalty is critical

While many point of sale providers offer customer incentives and CRM systems as optional add-ons, Cumulus Retail includes a built-in customer loyalty program with no additional fees.

Loyalty rewards: With Cumulus Retail’s Loyalty Reward functionality, your customers can accrue/redeem loyalty points in store and online. You can control the amount of money the customer has to spend, and the amount which can be earned in the form of a discount or credit.

Coupons, discounts, BOGOs: Cumulus also offers a robust and flexible coupon feature, which can be used for discounts and BOGOs. You can automate exclusions, time frames and rules (i.e., minimum dollar spent, items purchased); restricted or allowed in conjunction with other sales and promotions; and be limited to specific items, brands or classifications.

CRM & Loyalty

With Celerant’s point of sale, you can track your customer’s sales data, both in store and online, and use this data to understand your customer’s behaviors and keep them coming back. Set up loyalty reward programs and easily print custom ID cards in minutes, allowing your customers to accrue and redeem points. Offer promotions and coupons for discounts and BOGOs, with the flexibility to automate exclusions, time frames and rules, as needed.

Leverage data to increase customer satisfaction

Collect customer data at the point of sale & eCommerce
Target coupons to customers based on their prior purchases
Create BOGOs & other promotions for in store & online
Boost repeat business with loyalty reward programs
Offer CRM & buying clubs with photo ID cards
Send personalized emails with automated workflows

“In order to run a successful business, we need to find ways to market to our customers directly. Taking in customer information at the point of sale is one of those ways. There is a certain benefits to having customers’ accounts, such as a rewards program, which is something that Celerant lets us set up. A lot of our customers truly appreciate that we reach out to them whenever we have discounts or promotions.”

-Dave Casamassa, Benjamin Lovell Shoes