New Firearm Features and Distributor Integrations Introduced at Celerant Technology’s Virtual Client Conference ‘21

Dealers from across the country came to learn how to compete with big-box and ‘own their local community’ using Celerant’s FFL point of sale and eCommerce

Staten Island, NY (May 26, 2021) – Leading firearms retail software vendor, Celerant Technology, hosted their 17th annual client conference earlier this month. Held virtually over two days, this year’s conference focused on recent changes affecting the industry, and how dealers can overcome challenges, compete with big-box, and better serve their local communities. With new, interactive, firearm workshops and sessions, Celerant introduced many new industry partners and distributors, and discussed options for ATF compliance via FastBound and Gun StoreMaster, buy-trade and consignment, redesigned range application, integrated SMS text message marketing, new reporting capabilities, and much more.

"As the firearm retail industry shifted, it became important for our dealers to be agile and stay ahead of the competition. To ensure our dealers have the technology they need to strengthen their gun shop and online businesses, Celerant implemented many new features and integrated with over 25 new partners this past year- all of which were introduced at the conference. We thank everyone involved for making this year’s virtual conference a success, and look forward to an in-person event next year.”

Michele Salerno

Director of Marketing, Celerant

Distributor integration sessions
At the conference, Celerant discussed new distributor integrations with Sportsman Supply, 2nd Amendment Wholesale, Big Rock Sports, Rothco, Bangers and AmChar Wholesale; and existing integrations with Lipsey’s, Zanders, Sports South, RSR Group, Davidson’s, Kinsey’s, and others. Celerant demonstrated how to import catalogs; auto-order distributor’s available inventory, or sell it directly via their eCommerce site and/or in store kiosks; and drop ship orders.

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Learn more about Celerant's FFL point of sale, eCommerce and range management solution, and explore features such as catalog import, automated ordering, A&D book/e4473, drop shipping and marketplace integrations; and how to launch a site quickly by pulling your vendors' product feeds.

Range management session
Celerant unveiled the resigned range module, and new capabilities to block lanes and classrooms for events, quickly check-in customers with Smartwaiver integration, run dynamic reports that can show lane usage by minute, and more. Celerant also discussed range/course scheduling, online lane reservations, and memberships with recurring billing and club ID cards.

Other features introduced at the conference
Many new and coming soon features were introduced to help Celerant dealers better serve their customers, both in store and online. Some of those features include: automated SMS text message marketing based on triggers such as loyalty rewards, rentals, range reservations and more; one-to-one marketing through integrated clienteling; ‘surprise & delight’ promotions, such as senior days and military discounts; curbside pickup application; multi-carrier shipping through ShipEngine; new marketplace integrations with and Weapon Depot; streamlined eCommerce checkout; new advanced reporting application; and access to industry data, such as the NASGW Scope CLX, from within the Celerant back office software.

Keynote speakers
The conference also featured a ‘Welcome Address’ by Celerant’s President and CEO, Ian Goldman, who compared the ‘Roaring 20s’ to a ‘post-pandemic America’; and keynote speakers Bob Negan of WhizBang! Retail Training and Paul Erickson of Management One, both whom offered a fresh perspective on today’s retail industry and lots of takeaways for attendees.

A video recap of Celerant’s 2021 Virtual Client Conference is available at

Dealers’ Feedback from the 2021 Celerant Virtual Client Conference:

"The conference helped us see the road map of Celerant's software so we can better utilize it for our business. It also allowed us to see how other gun stores are implementing the software, interact with vendors, and exchange ideas with other users.”

Jon Lupton

IT Manager, Snappy Sport Senter

"We were able to get a lot of our staff engaged; and there was a lot of value with the keynote speakers and one-on-one interactions with Celerant's staff. It was a very productive experience. Thank you for getting creative, and putting all that together.

Mark Anderson

Operations Manager, Bob Ward & Sons

Learn more about Celerant's FFL point of sale and eCommerce today!


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