Press Release

Project ChildSafe and Celerant Celebrate 25 Years of Promoting Safety in the FFL Industry

December 17, 2024 / 3 minute read

Dealers can win one year of free Cumulus Retail SaaS by supporting Project ChildSafe’s 25th anniversary fundraising campaign

Celerant Technology, a preferred retail software provider for the National Shooting Sports Foundation® (NSSF®), is celebrating its 25th anniversary alongside Project ChildSafe® with a special donation drive promotion. In recognition of this milestone, Celerant is offering a chance to win a comprehensive software package to support Project ChildSafe’s fundraising initiative.

“NSSF and Project ChildSafe are pleased to share with Celerant the 25-year milestone of providing valuable firearm safety information and retail tools to the firearm industry. Celerant’s campaign of rewarding a lucky firearm retailer with its point-of-sale technology for donating to support Project ChildSafe benefits both the business owner and the industry’s firearm safety efforts. We are pleased to be part of this campaign.”

Bill BrassardSenior Director of Communications at NSSF

Promoting Sportsman Safety and Responsible Firearm Ownership

As both organizations mark their 25th year of service to the firearms industry, Project ChildSafe and the NSSF have set an ambitious goal of raising $250,000 to support the development and availability of new educational resources. These resources will help meet the demand of Project ChildSafe’s industry and community partners for safety materials that can help prevent firearm misuse and save lives.

“Celerant has always been a strong supporter of Project ChildSafe’s mission to promote safety. This opportunity to celebrate both organizations’ 25 years in business is an exciting chance to help FFL dealers do more in their stores while saving time and promoting continued education around the safe storage and use of firearms. With our prize bundle, one lucky retailer will receive a year of complimentary access to experience firsthand how innovative retail technology can enhance and streamline their business operations.”

Michele Salerno, Director of Marketing, Celerant Technology

Michele SalernoCGO of Celerant

Support the Development and Availability of New Educational Resources

FFL retailers can participate by making a minimum donation of $25 to Project ChildSafe’s campaign. One lucky donor will win a comprehensive prize package from Celerant, including twelve months of free SaaS featuring One Cumulus Retail point of sale user license, five back-office users, a choice of one add-on feature, ten hours of training, and unlimited distributor integrations for catalog import and auto ordering. The winner will be drawn at SHOT Show at Celerant’s main booth #42502 in the Venetian Level 1 on Wednesday, January 22, at noon. Dealers can donate directly at Celerant’s main booth #42502, or through their existing point of sale system. The drawing will be a live broadcast with SHOT Show TV and Michele Salerno, CGO of Celerant, picking the winners for both drawings.

Learn More

Your $25 donation will help them continue this vital work. For more details, click the link: Celerant.com/SHOTShow.

Be sure to visit Celerant Technology at the 2025 SHOT Show. Stop by the Venetian Convention Center, Level 1 at booth #42502, Caesars Level 2 at booth #72647, and at SHOT University on Level 3.

About Project ChildSafe

NSSF, The Firearm Industry Trade Association, launched Project ChildSafe in 1999 (originally as Project HomeSafe). Since 1999, the program has provided more than 41 million free firearm safety kits and gun locks to firearm owners in all 50 states through partnerships with thousands of law enforcement agencies across the country. That’s in addition to the more than 70 million free locking devices manufacturers have included, and continue to include, with new firearms sold since 1998. While helping to prevent accidents among children is a focus, Project ChildSafe is intended to help adults practice greater firearm safety in the home. More information is available at projectchildsafe.org.

About NSSF

NSSF is the trade association for the firearm industry. Its mission is to promote, protect and preserve hunting and the shooting sports. Formed in 1961, NSSF has a membership of thousands of manufacturers, distributors, firearm retailers, shooting ranges, sportsmen’s organizations and publishers nationwide. For more information, visit nssf.org.

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