Celerant Technology Expands Partnership with Sports South

Celerant’s retail software imports products with 360° images; pulls live available inventory; and enables drop shipping- all through Sports South.

Staten Island, NY (March 30, 2017) – Celerant Technology, a leading provider of omnichannel retail solutions, is proud to announce an extended integration with Sports South . Sports South is the largest single-source distributor of firearms and ammunition.

Celerant’s Stratus Retail solution offers a fully-integrated software to Federal Firearms Licensed (FFL) retailers combining: Point of Sale, E-Commerce, CRM, ERP, A&D Book and range management – in a single platform. By integrating with Sports South’s catalog, gun dealers can expand and manage their inventory by importing products into their Celerant database, populate their E-Commerce website, automate purchase orders and drop ship.

From within Stratus Retail, firearm dealers can access and browse Sports South’s vast inventory, and import product descriptions and images of the merchandise they want to sell in-store and online. Celerant has now expanded upon that by offering live online feeds from Sports South, where current available inventory levels and MSRP’s are automatically reflected on the retailer’s website. From there, consumers can place orders on the dealer’s website, Stratus Retail automatically generates and sends purchase orders to Sports South, and Sports South fulfills the order from their warehouse directly to the customer or to a local FFL. Orders delivered by Sports South use the dealer’s packing slips and shipping labels for a consistent branding experience.

Stratus and Real-Time

Stratus Retail displays the order status in real-time, alerting the retailer when a customer places an order and when it’s fulfilled by Sports South. Retailers can also view reports and export inventory and sales activity on a scheduled basis in order to identify trends and high profitability areas, and use this information to gain visibility over their entire retail operation.

“More and more of our advanced sporting good and firearm clients are quickly learning the benefits of leveraging their distributors, such as Sports South. Through our integration, our clients have the ability to offer Sports South’s 35,000 products on their website, and offload the stocking of inventory and fulfillment of orders. Our goal is to provide innovative technology enabling our firearm dealers to increase sales without increasing overhead.”
– Ian Goldman, CEO, Celerant Technology

“As a shooting sports distributor our goal is to provide retailers with the best firearms and firearms accessories possible. Our integration with Celerant streamlines this process and extends the retailer’s inventory to include all of our products that we carry in our warehouse. The integration with Celerant not only helps our retailers manage their inventory better but also allows Sports South to take on more of the responsibility helping our retailers not only replenish based on their needs, but also sell and outfit firearms with the correct accessories. Via our Firearm Outfitter online feed, retailers and their customers can see exactly what holsters, cases, magazines, grips, and more fit a particular firearm.  With the Outfitter you no longer have to rely on visiting individual manufacturer websites to try and find accessories that fit a particular firearm.”
– Ezra Weinstein, VP of Technology, Sports South

About Sports South

Sports South is the market leader in sporting goods distribution with a focus on the shooting sports industry. Tradition sums up the 174 year business legacy that has passed through five generations of family leadership.  As the country’s oldest and largest distributor of firearms and ammunition, Sports South maintains its leadership position through the relentless pursuit of new ideas and new thinking to drive long-term success and growth. With the nation’s largest concentration of shooting sports inventory from all the leading manufacturers under one roof, Sports South can deliver unmatched distribution services to its customers. Sports South is a family company and these values permeate through its culture to all its employees and its customers. Hard work, education, and hands-on involvement, along with the assured well-being and livelihood of hundreds of employees, reinforce the company’s dedication to its origin.

For more information about our partnership, please visit www.celerant.com/sports-south.


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