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SHOT Show 2026 Recap: 25 Years of Partnership, Passion, and the Power of New

Reflecting on 25 Years of SHOT Show and The Power of NEW

We’ve been coming to SHOT Show for close to 25 years.

And for us, it’s really all about the relationships and the partnerships that we’ve built along the way.

It’s no secret that this past year has been a really tough year for the dealers, for our partners, but just the industry across the board.

The Perfect Opportunity to Come Together and Discuss the FFL Industry

And at SHOT Show, it’s a great opportunity for us to really have a lot of those conversations and really show so many new dealers the different possibilities that are out there and how by leaning into technology, they can really operate in an entirely new way.

John Iacobelli, GunBroker

Seeing the industry partners and then getting to see our customers face to face really makes SHOT Show one of the most valuable experiences of the year.

Learn More: Celerant and GunBroker Announce API-Enabled Precision Pricing to Sell Competitively Online »

Zach Muster, Kinsey’s

SHOT Show is important for a lot of different reasons.

One, it gets all of us in the same space. This is an industry that is backed on things we are passionate about. This is not an industry of spreadsheets.

Being able to visually see it and get your hands on it is huge when we’re talking about an industry that’s built on something we want to be doing.

Explore: Celerant + Kinsey’s: A Streamlined Integration for Archery Retailers »

Gentry Bell, Chattanooga Shooting Supplies

There is so much going on in this industry and coming here every year is just a reminder of all the important and awesome things that everyone is working on.

Discover: Carry More Products In-Store and Online with the Chattanooga Integration »

Shawn McGuire, Crow Wholesale

You know, SHOT Show is the one time a year where we really get to show our strength as an industry.

It’s a great place for bonding. It’s obviously a great place for innovation.

And I think that the continuation of SHOT Show is absolutely critical for the strength of the industry moving forward.

Explore: Streamline supply and offer more products with Crow Wholesale »

James LaPenna, Celerant Technology

At SHOT Show this year, there was definitely a lot of fresh energy in our booth.

I think the unsaid theme in the Celerent booth was definitely new.

Whether it be new team members, new partners, new initiatives, new platforms.

New was definitely a word that we used a lot in a lot of the conversations we had this year.

SHOT Show is The Ideal Event to Come Together

SHOT Show is the perfect opportunity to really get in front of the dealers to really talk about different ways that they can expand their business and really show what 2026 can be.