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Crow Wholesale and Celerant Make Just-in-Time Inventory Accessible to FFL Dealers
From Humble Beginnings Almost 50 Years Ago
Crow Wholesale has been around for nearing 50 years now. It’s a small town business that was started by Steve Crowe.
We really specialized in the shotgun shells and reloading to start with, but we’ve expanded into all areas of the shooting sports business.
Celerant Works Collabratively with All of Our FFL Dealers
The integration with Celerant and Crow Wholesale really came to be because dealers asked for it.
And we really listen to our dealers and work with them collaboratively to ensure that our software has all the features and integrations that they need to run their business the way they want to run it.
Crow Wholesale Mitigates Risk to Help FFL Dealers Sell Unique Merchandise
There’s been a change in the industry that’s been happening for several years now, and really that’s customers getting more interested in just-in-time inventory, not wanting to carry that inventory and take the risk.
And so what Crow Wholesale’s job is in this industry is to take that risk for them and have a wide variety of product.
An eCommerce Integration That’s Easy to Get Started With
Celerant’s made it easy for them to link with us and then be able to have that product either for store orders or to put out on their eCommerce website and not have to carry that inventory in-house.
Making Larger Merchandise Catalogs Available to More FFL Dealers
So out of all the third parties that we work with, Celerant is by far the easiest to integrate with. Celerant’s people, their processes, the way that they go to market.
And obviously doing things like this to promote the business and get more retailers on board is good for us and it’s good for the retailers in general because they’re bringing a lot to the table for everybody.
2023
