Video
Sell More NFA Products with Less Effort: Silencer Shop Integration
Helping firearms dealers grow suppressor and NFA sales
Celerant’s Silencer Shop integration helps firearms dealers grow suppressor and NFA sales with less manual work.
Dealers can access Silencer Shop’s product catalog directly within Celerant, electronically submit purchase orders, automate inventory replenishment, add products to their eCommerce website, and use drop shipping to expand their online selection without increasing inventory investment.
By connecting Celerant and Silencer Shop, dealers can streamline how they source, manage, and sell suppressors while keeping more of their retail operations within one connected platform.
Video Transcript
Silencer Shop started in 2009 actually as a retailer, and in 2015 we transitioned over to be a wholesaler. And so, we have also a silencershop.com, which is a marketplace. This is what sets us apart from other wholesale distributors. We have the most visited suppressor website in the world, and so when the customer goes to our website, they select the dealer. The dealer gets that sale as if it’s happening off their website or out of their store.
This year is literally the year of the suppressor. So many of our dealers are leaning in to NFA products. They’re getting their SOT. Many of them already have it. And so, we are now integrated with the Silencer Shop, and we’re able to bring all of the integrations that we have with so many distributors now for NFA products.
This integration includes catalog import, electronic ordering, automated ordering. Most importantly, it’s the online product feed for e-commerce, along with drop ship.
We talked to a lot of FFL dealers across the country. Silencers are really the only growth market over the last couple of years. So dealers see that, and they want to get involved. Plus, the margins on silencers are much higher than they are on firearms. So, they’re making more money. They’re selling more product. And this integration is just going to allow that to be even simpler.
You don’t want to be out of stock at the wrong time, right? You want to be in stock to sell it to the customers when they’re in their store or when they’re visiting your website. And that’s what this integration is going to allow the dealers to do.
Ready to sell more NFA products?
Learn how to import product catalogs, automate purchase orders and replenish inventory directly with the nation’s largest distributor of suppressors and NFA products.
2023
