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Endless Aisle & Automated Ordering

Celerant is the #1 provider of retail software for the firearms and outdoor industry. With an integration to Sportsman’s Supply, dealers can automate inventory replenishment, and offer an endless aisle of brand-name outdoor hunting, fishing, shooting, and camping products- in store and/or online. The integration makes it easier for retailers to expand their product lines, and sell more with less effort. Through Celerant’s point of sale, FFL dealers can also maintain ATF compliance.


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Video - Sportsman Supply

Celerant + Sportsman’s Supply

Maintain accurate product data; keep shelves stocked; and sell more with less effort, and in many cases, without stocking merchandise.

  • Access Sportsman’s Supply’s product catalog
  • Import products into Celerant’s point of sale at your store
  • Automate inventory replenishment based on min/max stock levels
  • Offer an endless aisle of products on your eCommerce site
  • Display live products with images/descriptions via in store kiosks
  • Route orders to Sportsman’s Supply for store pickup or drop shipping


One System For Your Firearms Business

  • Mobile point of sale w/ digital bound book & e4473
  • Catalog import & auto ordering- all major firearm distributors
  • Integrated eCommerce w/ FFL Locator & curbside pickup app
  • Online data feeds & drop shipping
  • Marketplaces- GunBroker,, Weapon Depot, etc.
  • Range management & firearm course scheduling
  • Memberships w/ recurring billing & ID cards
  • Email marketing w/ sales & customer data

Preferred Vendor NSSF NRA NASGW

“Our dealers are focused on selling online more than ever before. Not only is it important to have eCommerce, dealers need the right technology, products and automation that allows them to sell more with less effort. By integrating our eCommerce platform with Sportsman’s Supply, our dealers can be more competitive by offering wider product lines; and dealers without a website can get online and start selling much faster. We are confident this new integration will help our dealers increase online sales revenue, and provide the products their customers want.”

- Ian Goldman, CEO & President, Celerant Technology

“We are excited to partner Celerant and integrate with their retail solutions. In today’s multi-channel selling environment, increasing your SKU count and selling reach are paramount to success. Celerant delivers time-saving solutions and automation for Brick and Mortar retailers to expand without tying up shelf space or capital.”

-Dave Kirk, Sales Director, Sportsman’s Supply

#1 ATF-Compliant Point of Sale & eCommerce Solution for FFLs
Manage your entire firearms & outdoor sporting business w/ ONE system

  • Mobile point of sale
  • In store kiosks w/ endless aisles
  • A&D & e4473 integrations
  • Auto ordering based on min/max levels
  • Inventory management
  • Integrated eCommerce w/ FFL locator
  • Order fulfillment & drop shipping
  • Curbside pickup app
  • Range management & online scheduling
  • Memberships w/ ID cards & recurring billing
  • Rentals & repairs at the POS
  • Class management for firearm courses
  • Frequent buyer programs
  • CRM & automated email marketing
  • Marketplaces (,, Weapon Depot, Amazon)

Sportsman’s Supply, Inc.

Sportsman’s Supply is a wholesale-only stocking distributor and warehousing facility operating out of a 100,000+ square feet facility in centrally located Fenton, Missouri. Access over 15,000 brand-name fishing, hunting, archery, shooting, optics, marine electronics, camping, knives, and public safety products for shipment to your store or for fulfillment. The focus is to help Dealers of any size grow and expand by saving time, money, or both.

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Sportsman's Supply

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