What FFL Dealers Are Prioritizing | Insights from Stratus Enterprise Client Conference 2026

Ian Goldman, Celerant

“Putting on this conference gives us the opportunity to educate our customers on all the new things that we’re doing and get feedback for the things they’re looking for, while continuing to build relationships we’ve had for the past 10 to 20 years and creating new relationships with new customers.”

Michele Salerno, Celerant

“What a week we had in Dallas. This was our 22nd annual client conference, and every year we announce our newest technology and new features. But this year we’re at a real pivotal point. Most of those initiatives include AI, but it’s practical AI and solutions retailers can use right now to help run their businesses better.”

Jamison Collins, FastBound

“We come every year to the Celerant conference. Celerant works with many FFLs in the industry, so we get the opportunity to talk with customers, connect with the Celerant team, and learn about new features and tools that can help streamline the compliance side of the business.”

Hunter Simmons, Simmons Sporting Goods

“I’ve come to the conference for several years now, and it’s something we don’t miss. There are many events we attend that don’t provide a lot of value, but this is one conference I make sure my team attends because everyone takes away something different from it.”

Travis Glover, Silencer Shop

“Networking in our industry is incredibly important, and doing it in this environment with engaged dealers gives us the opportunity to evaluate our roadmap and make sure it aligns with what dealers truly need.”

Katharine Harris, Project ChildSafe

“It’s great to deepen the partnership we have with Celerant by being here, meeting customers, and sharing how retailers can support gun safety education by giving customers the option to round up at checkout.”

Tony O’Con, Sports South

“The culture Celerant brings to the table is second to none. It’s always a pleasure being around this team because everyone is committed to what they do. It’s simply a great environment to be part of.”

James LaPenna, Celerant

“One of the biggest additions to this year’s conference schedule was our first golf outing. It was great getting to know clients on a more personal level, seeing some questionable golf swings, and having a lot of fun together.”

Closing Remarks

“So much is changing in the industry with technology in general, and at Celerant we’ve built so much over the past year. But at the end of the day, what matters most is our retailers, what works for them, and building relationships through conversations like the ones we had all week long.”