Local Sporting Goods Retailer
Uses Stratus Enterprise to Compete with Big Box
“Sporting goods is extremely competitive; we use technology to give us an advantage to help us win. We’ve had a great partnership with Celerant. They help us understand our data, and that allows us to make better and faster decisions. Celerant’s solution is extremely flexible; they are the “central nervous system” of our company.”
Craig Carlock, Co-Owner, Omega Sports
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Omega Sports is a local sporting goods retailer with 14 locations in North Carolina. Since 2016, they have used Celerant to manage their entire business, including a warehouse and distribution center. More recently, they integrated with Celerant’s eCommerce solution. The main reasons why Omega Sports chose Celerant is its ability to manage all retail channels in a single software, and provide real-time data to help them understand and improve their business.
Results
- Use real-time inventory data to make better and faster buying decisions
- Reorder inventory for all stores using automatic purchase orders
- Collect customer data in store and online to better understand customers and target market
- Send relevant promotions based on purchasing behavior and demographics to drive up sales
- Manage their stores and website as one through a tightly-integrated system
- Use real-time data to track and fulfill online orders faster, and with fewer errors
- Offer and accept loyalty rewards for both in store and online purchases
